As a coach, the one thing you may never complain about is having too many clients (if you do, you must share some tips on LinkedIn!). While social media and advertising are the most obvious methods of client acquisition, blogs, if planned and strategized properly, can help bring in a steady stream of clients for your coaching business.
Want to have a blog of your own, but don’t know how to start?
Read all about blogging for coaches! Click here.
If you already do have a blog or a website and publish content on it regularly, you’re already off to a great start! You’re already a step ahead of those who do not have one. With the right SEO practices, your website and content can not only reach the right audience but help you get clients as well.
Here are 5 simple tips that you can incorporate in your content marketing plan that will show you how to attract clients for your coaching business from your blog.
1. Pick relevant blog topics that have high search volume
Depending on your niche of coaching, pick topics that have high search volume and are relevant to your domain. Then write insightful and informative content around those topics to attract clients.
How do you go about finding the topics that are highly searched for on Google? There are several tools that you can use for this:
a. Google
This is the most basic and rudimentary of all tools. If you simply type a particular phrase into the Google search bar and scroll down to the ‘people also ask’ section, Google shows you all the questions people ask that are related to that topic.
b. Answer the Public
This particular website helps you find the most popular questions being asked around the web and in forums – for pretty much any topic you can think of under the sun.
For instance, if you are a health coach and type in the term ‘health coach’ into the search bar, you will get a visual representation of all the questions that people are asking around that topic, like ‘who is a health coach?’, ‘can health coaches recommend supplements?’, ‘how much does a health coach cost?’…and so on. Not just questions, it also gives you comparison terms that are being searched for (like health coach vs wellness coach) as well as several different variations in search to help you find a vast number of topics to build more content around.
c. Ubersuggest
Ubersuggest is a free SEO tool to help you find relevant keywords around a topic and the search volume it gets on a monthly basis globally as well as country-wise. To make even more robust use of this tool, you can install a plug-in on your web browser and check search volumes for all search keywords instantly.
2. Write blog posts that answer questions and doubts
Extending on the previous point, after you’ve finalised topics that have high search volume related to topics in your coaching niche, ensure that the content that you create answers all possible questions and doubts a person may possibly have reading that content. To help do that, think of all the possible questions and doubts a person can have related to that topic and incorporate them into the copy as seamlessly as possible.
By the end of the piece, the visitor should be left with enough information to feel like they have all that they needed to know. That way they will be more likely to trust you and follow your content for your inputs and expertise going forward.
3. Add CTAs to your blog
Providing good quality and valuable content is great. Providing good quality and valuable content along with a proper call to action is an even better way to attract clients! A CTA (Call To Action) is essentially a specific action you are encouraging the visitor to take. This doesn’t mean that all prospects will act on that CTA, but it definitely does increase the probability of an individual taking action if they are directed to do so.
In the case of your coaching blog, a good CTA could be one of the following:
- A free resource download (for brand building and value addition)
- Offer free discovery calls (with the intention to convert them into clients)
- Sign up for blog updates (to help prospects receive future content from you automatically)
- Leave a comment (for increased engagement)
- Check out another article (to lead prospect to more content they may find useful)
- Sign up for a newsletter for exclusive content
4. Send newsletters
When someone subscribes to your blog, add them to your newsletter mailing list! Newsletters are a super effective way to nurture prospects into eventually becoming clients. Not a new medium by any means, sending newsletters to subscribers is one of the most effective ways to engage with an audience and grow your brand.
Think of newsletters as a step above the blog content you provide that is accessible to everyone. Package your newsletters to be exclusive content that will provide additional value only to those who sign up – and ensure to provide that on a consistent basis. Newsletters, if made valuable, can have a massive impact in turning your prospects into clients by nurturing them gradually to trust you and seek your views and thoughts on topics they consider important. This is a great step in building your brand as well.
While your blogs can be more SEO-driven, your newsletter could potentially be more thought-leadership pieces that one may not be able to find access to so easily on the web – thus, giving them a strong reason to sign up to your content.
The 3-2-1 Thursday newsletter by James Clear and Morning Brew are examples of successful newsletters from which you can take inspiration.
5. Repurpose blog content into different social media pieces
A major part of content creation is content repurposing and distribution! You don’t need to re-invent the wheel each time you think of posting something to a different channel. Once you’ve done the bulk of the work in terms of research, collation, and creation of your blog posts, you can break down the one piece of content into several different short pieces of content and use them on different platforms. One blog article can become a thread of Tweets, an infographic, or an informational carousel post on Instagram or LinkedIn. The same script in a blog post can be used to make a short 30-second Instagram reel or YouTube Short to increase exposure & visibility. And so on! While the content on your blog can be discoverable on Google search and be sent to your content subscribers, the same content can be used in many creative ways to reach different sets of audiences – all with the intent of gaining more clients.
Bonus tip: Keep producing content and stay consistent! Blogging and creating content for search is a long-term game that needs to be played with a lot of patience and consistent output. Have a content plan that you know you can realistically execute and go at it without expecting immediate results. This kind of effort eventually snowballs into giving superb results to attract clients in the future.
Sources: Lovely Impact, Kimberly Herrington
Read More:
Underrated Ways of Getting Coaching Clients Online
How to Get More Clients – 10 Tips That Work in 2022
How to Get Coaching Clients on LinkedIn
Blogging for Coaches – Why You Should Definitely Start One for Your Personal Coaching Business
The What, Why & How of Leveraging LinkedIn as an Independent Coach
